Timeless weaves, modern soul
Curated in Varanasi for the world
Handmade
Artisanal · 8–12 weeks
Modern
Machine-made precision
Knitted
Designer wool blends
Custom
Bespoke & export
Discover handcrafted and designer rugs that elevate every space — woven in the heart of Varanasi.
Curated in Varanasi for the world
Artisanal · 8–12 weeks
Machine-made precision
Designer wool blends
Bespoke & export
Velora blends traditional craftsmanship with modern design to create rugs that transform interiors into timeless experiences. Every weave carries the soul of Banaras.
Started by two childhood friends, Zeeshan and Rishi, who grew up amidst the looms of Varanasi. Their dream was to take the ancient art of hand-knotting to the world, while giving back to the artisan community. What began as a small workshop in 1987 is now a bridge between Banaras and over 30 countries.
Master weaver, spent 20 years learning from the oldest families in Banaras. His heart beats for wool and natural dyes.
The dreamer who traveled the world, only to return home and put Varanasi on the global rug map.
To preserve the dying art of hand-knotted carpets by empowering local artisans and introducing their craft to modern homes.
A world where every Varanasi rug tells a story — of heritage, sustainability, and timeless design.
To become the most loved rug brand from India, known for uncompromising quality and emotional craftsmanship.
“Velora’s rugs have become our studio’s signature. The wool quality is unmatched — pure Banaras magic.”
“The knitted rug is the softest thing we’ve ever owned. Our living room feels like a boutique hotel.”
“Export order of 200 custom carpets arrived ahead of schedule. Flawless quality, rooted in Varanasi.”
